Compare
Compare Analytics Tools
Fathom Analytics
From $15 p/m
No feature only Fathom Analytics has.
Simple Analytics
From €15 p/m
No feature only Simple Analytics has.
Adobe Analytics
On request
Only Adobe Analytics has:
- Cohort Reports
- Retention Reporting
- Heatmaps
- Custom Properties
- Custom Metrics
Umami
Only Umami has:
- Data Sampling
- Session Recordings
Fathom Analytics
Simple Analytics
Adobe Analytics
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- No data import
- Short free trial
- Limited features
- Limited features due to cookieless
- Not very customisable
- No free version
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Not a great amount of features
Pricing information
Starting Price
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- SelectOn req.
- PrimeOn req.
- UltimateOn req.
Free trial period
30 days
14 days
Free plan
14 days
Account Management
Trackable Items
50
5-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Adobe Analytics
You
Data Freshness
Realtime
Realtime
2 hours
Realtime
Data Retention
Unlimited
Unlimited
25 months by default
Unlimited
Data Sampling
Some Audience Manager reports display results sampled data
Umami does not sample data
Data Import
Google Analytics importer
GA importer included
Though data sources, API or data connectors
Data Export
One-click CSV export
As CSV or via API
Through data feeds, a data warehouse or FTP and SFTP
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
Cookieless
Fathom is cookieless by default.
Simple Analytics is cookieless by default.
Adobe uses tracking cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via e-mail or SMS
for Business & Enterprise plans
Email Reports
Weekly or monthly reporting
Daily, weekly, monthly
Flexible scheduled reporting
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Line up goals for simple funnel
Bar chart funnel report
User Flow Reporting
Fallout & Flow (Sankey chart) reports
User journey analysis
Segmentation
Instant filters on any data point
Filter dashboard with visitor attributes
Advanced segments with Segment builder & Segment manager
Simple filters like browser, OS, and country
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Apply to metrics, breakdowns or compare models
UTM & channel attribution
Ecommerce Reporting
By means of custom events
Very flexible ecommerce reporting
Revenue tracking
User Experience Features
Heatmaps
Called activity map
Session Recordings
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Can include: name, ID & value
Up to 1.000 success events
Track everything from clicks to form submit
Annotations
Able to include links in annotations
Available in Workspace
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Simple Analytics offers knowledgable support through phone and email.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Fathom AnalyticsSimple AnalyticsAdobe Analytics