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Rating

5/5

Summary

Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Pendo is a product-analytics app that helps software companies develop products that resonate with customers.

Pros

Privacy friendly
Easy to use
Customer support
Ad-blocker bypassing

It is easy to implement
It has data science capabilities
Reports are easy to build
Interface is user-friendly

Cons

No data import
Short free trial
Limited features

Tech support is quite basic
Difficult to share dasboards
Onboarding could be improved

Pricing information

Starting Price

100k page views	$15 p/m
200k page views	$25 p/m
500k page views	$45 p/m
1 Million page views	$60 p/m
2 Million page views	$100 p/m

Free	Free
Growth	On req.
Pro	On req.
Premier	On req.

Free trial period

30 days

Free plan

Account Management

Trackable Items

Unlimited in Portfolio plan

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Pendo

Data Freshness

Realtime

Hourly updates

Data Retention

Unlimited

12 months

84 months

Data Sampling

Data Import

Google Analytics importer

Import historical data by CSV

Data Export

One-click CSV export

Via CSV or API

Export feedback & reports by CSV or pull data to BI tool

Compliance

GDPR
CCPA
ePrivacy
COPPA
PECR

GDPR
CCPA
HIPAA

CCPA
ePrivacy

Cookieless

Fathom is cookieless by default.

Heap relies on first-party cookies

Pendo uses first-party cookies

Alerts & Automation

Custom Alerts

Via Slack or email

Guide, Page & Feature alerts

Email Reports

Weekly or monthly reporting

Schedule regular emails for important charts

Recieve reports in weekly emails

Reporting

Trend Reporting

Device Reporting

Device type, browser & OS

Funnel Reporting

With quantitative measurement of user friction & step suggestions

User Flow Reporting

Sankey chart with path comparison

Segmentation

Instant filters on any data point

Quickly identify patterns in user behavior

Cohort Reports

Retention Reporting

See Cohort analysis

Attribution Reporting

Track UTM parameters or initial referrer sources

Ecommerce Reporting

By means of custom events

Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps

Session Recordings

Automatically filters relevant replays

A/B Testing

User Feedback

Track NPS score events in surveys

Customizability

Custom Properties

Custom Metrics

Custom Reports

Change the widgets of a report

Custom Events

Can include: name, ID & value

Annotations

Support

Support description

Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.

Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community