Compare
Compare Analytics Tools
Fathom Analytics
From $15 p/m
No feature only Fathom Analytics has.
Amplitude
Free plan
Only Amplitude has:
- Retention Reporting
- Heatmaps
- A/B Testing
- User Feedback
- Annotations
Plausible Analytics
From $9 p/m
No feature only Plausible Analytics has.
Umami
Only Umami has:
- Data Sampling
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- No data import
- Short free trial
- Limited features
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited features
- No audience reporting features
- Not a great amount of features
Pricing information
Starting Price
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
Free trial period
30 days
Free plan
30 days
14 days
Account Management
Trackable Items
50
Unlimited
1-10+ depending on plan
Unlimited
User Seats
Unlimited
Unlimited for all plans
1-10+ depending on plan
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited
3-5+ years depending on plan
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Umami does not sample data
Data Import
Google Analytics importer
Via SDK, API, GCS, AWS & more
e.g. import GA data
Data Export
One-click CSV export
To GCS, BigQuery, Redshift & more
Export your data to CSV
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- HIPAA
Cookieless
Fathom is cookieless by default.
Amplitude relies on first-party cookies.
Plausible is cookieless by default.
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
for Business & Enterprise plans
Email Reports
Weekly or monthly reporting
Subscribe to dashboard for daily reports
Weekly or monthly email reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
Standard & reverse Sankey charts
Basic reporting by looking at Entry & Exit pages
User journey analysis
Segmentation
Instant filters on any data point
Use filters to segment your audience
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
UTM & channel attribution
Ecommerce Reporting
By means of custom events
Elaborate Ecommerce reporting
Ecommerce revenue tracking
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Session Replay
Session replays
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Can include: name, ID & value
Create a custom event from existing events
By means of adding CSS classes
Track everything from clicks to form submit
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community