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Rating
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
Cons
  • No data import
  • Short free trial
  • Limited features
  • Customisability
  • Limited free version

Pricing information

Starting Price
100k page views$15 p/m
200k page views$25 p/m
500k page views$45 p/m
1 Million page views$60 p/m
2 Million page views$100 p/m
Pro$999+ p/m
EnterpriseOn req.
Free trial period
30 days
14 days
Free plan

Account Management

Trackable Items
50
1
Unlimited in Portfolio plan
User Seats
Unlimited
50+
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Woopra
Pendo
Data Freshness
Realtime
Realtime
Hourly updates
Data Retention
Unlimited
24 months
84 months
Data Sampling
Woopra never uses any kind of sampling
Data Import
Google Analytics importer
Import raw visit data with actions and visitor properties via API
Import historical data by CSV
Data Export
One-click CSV export
Export raw daily visit data via API
Export feedback & reports by CSV or pull data to BI tool
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • COPPA
  • PECR
  • GDPR
  • CCPA
  • ePrivacy
Cookieless
Fathom is cookieless by default.
Woopra relies on first-party cookies.
Pendo uses first-party cookies

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Guide, Page & Feature alerts
Email Reports
Weekly or monthly reporting
Recieve reports in weekly emails

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Segmentation
Instant filters on any data point
Create dynamic segments based on any combination of criteria
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
See Cohort analysis
Attribution Reporting
Ecommerce Reporting
By means of custom events

User Experience Features

Heatmaps
Session Recordings
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Available from the pro plan
Custom Reports
Change the widgets of a report
Custom Events
Can include: name, ID & value
Via HTTP API or Javascript API
Annotations

Support

Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Woopra offers support by phone, email, and an extensive knowledge base.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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