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Compare Analytics Tools
Rating
5/5
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Company insights
- Session Recordings
- Geographic results
- CRM integration
Cons
- No data import
- Short free trial
- Limited features
- Customisability
- Limited free version
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Pro | $999+ p/m |
| Enterprise | On req. |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
Free trial period
30 days
14 days
Free plan
14 days
Account Management
Trackable Items
50
1
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
User Seats
Unlimited
50+
Unlimited
3 to unlimited, by plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Woopra
You
Leadinfo
Data Freshness
Realtime
Realtime
30 min
Realtime
Data Retention
Unlimited
24 months
Up to 25 months
30 days
Data Sampling
Woopra never uses any kind of sampling
By default Piwik does not sample data
Data Import
Google Analytics importer
Import raw visit data with actions and visitor properties via API
Import cost data, search keywords, user/client ID and audience data
Used for bulk tagging leads
Data Export
One-click CSV export
Export raw daily visit data via API
As CSV, XML, JSON, or via an API
Elaborate lead export in CSV or for Linkedin
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Woopra relies on first-party cookies.
Piwik features a cookieless tracking option
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Email alerts based on thresholds
Email Reports
Weekly or monthly reporting
Daily, weekly or monthly reports
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Analyse your peak hours
Device Reporting
Device type, browser & OS
Funnel Reporting
Detailed funnel report up to 5 steps
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Standard, transition & reverse Sankey charts
Segmentation
Instant filters on any data point
Create dynamic segments based on any combination of criteria
Unlimited segments
Filter leads by country, channel or page
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple referral widget
Ecommerce Reporting
By means of custom events
Overview, order list, product, days and sessions to purchase & customer loyalty
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
Included from the Scale plan
A/B Testing
User Feedback
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Define your own labels
Custom Metrics
Available from the pro plan
Also called Calculated metrics
Custom Reports
Custom Events
Can include: name, ID & value
Via HTTP API or Javascript API
Include category, action, and optionally name and value
Define triggers to label a lead or send them to CRM
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Woopra offers support by phone, email, and an extensive knowledge base.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community