Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
Cons
- Integrations
- Branding method
- No data import
- Short free trial
- Limited features
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Few intergrations with other tools
- Easy to hit the max number of snapshots
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
21 days
30 days
14 days
30 days
Account Management
Trackable Items
30
50
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
3 to unlimited, by plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Leadinfo
Crazy Egg
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
Unlimited
30 days
Between 3 & 24 months depending on the plan
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Google Analytics importer
Used for bulk tagging leads
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
One-click CSV export
Elaborate lead export in CSV or for Linkedin
Download reports or snapshots as a zipfile or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Matomo offers cookieless tracking.
Fathom is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Crazy Egg uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Email Reports
Detailed daily, weekly and monthly reports
Weekly or monthly reporting
Daily, weekly or monthly lead overview
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
See which device the user used
Funnel Reporting
Basic funnel reporting
User Flow Reporting
With flexible Sankey chart
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Instant filters on any data point
Filter leads by country, channel or page
Segment users by device, location, etc.
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Simple referral widget
By means of referral tracking
Ecommerce Reporting
By means of custom events
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Record specific pages or only after activity or duration
Included from the Scale plan
A/B Testing
A/B Testing Platform (premium feature)
With realtime results
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
5-15 for each scope and can't delete them
Define your own labels
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Flexible report design
Custom Events
Can include: name, ID & value
Define triggers to label a lead or send them to CRM
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community