Compare
Compare Analytics Tools
Rating
5/5
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- Integrations
- Branding method
- No data import
- Short free trial
- Limited features
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
21 days
30 days
14 days
Free plan
Account Management
Trackable Items
30
50
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
3 to unlimited, by plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Leadinfo
Adobe Analytics
Data Freshness
15 minutes or more
Realtime
Realtime
2 hours
Data Retention
Unlimited and customizable
Unlimited
30 days
25 months by default
Data Sampling
Matomo doesn’t use data sampling
Some Audience Manager reports display results sampled data
Data Import
Import Google Analytics data, search keywords & server logs
Google Analytics importer
Used for bulk tagging leads
Though data sources, API or data connectors
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
One-click CSV export
Elaborate lead export in CSV or for Linkedin
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Matomo offers cookieless tracking.
Fathom is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Adobe uses tracking cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Via e-mail or SMS
Email Reports
Detailed daily, weekly and monthly reports
Weekly or monthly reporting
Daily, weekly or monthly lead overview
Flexible scheduled reporting
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Basic funnel reporting
Bar chart funnel report
User Flow Reporting
With flexible Sankey chart
Fallout & Flow (Sankey chart) reports
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Instant filters on any data point
Filter leads by country, channel or page
Advanced segments with Segment builder & Segment manager
Cohort Reports
Analyse and segment by cohort
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Model comparison report
Simple referral widget
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
By means of custom events
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Called activity map
Session Recordings
Record specific pages or only after activity or duration
Included from the Scale plan
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Define your own labels
Custom Metrics
Unlimited calculated metrics
Custom Reports
Flexible report design
Reports in Analysis workspace are customisable
Custom Events
Can include: name, ID & value
Define triggers to label a lead or send them to CRM
Up to 1.000 success events
Annotations
On any graph or via API
Available in Workspace
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community