Compare

Compare Analytics Tools

Visit website ↗

Rating

5/5

Summary

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.

Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.

Pros

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

Privacy friendly
Easy to use
Customer support
Ad-blocker bypassing

Lightweight
Open-source
Cookieless
EU cloud infrastructure

Cons

Integrations
Branding method

No data import
Short free trial
Limited features

Limited features
No audience reporting features

Pricing information

Starting Price

On-Premise	Free
Cloud	€19+ p/m

100k page views	$15 p/m
200k page views	$25 p/m
500k page views	$45 p/m
1 Million page views	$60 p/m
2 Million page views	$100 p/m

10k page views	$9 p/m
Enterprise	On req.
200k page views	$29 p/m
100k page views	$19 p/m
500k page views	$49 p/m
1M page views	$69 p/m
2M page views	$89 p/m
5M page views	$129 p/m
10M page views	$169 p/m

Free trial period

21 days

30 days

Account Management

Trackable Items

1-10+ depending on plan

User Seats

Unlimited

1-10+ depending on plan

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)
United States

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Data Freshness

15 minutes or more

Realtime

Data Retention

Unlimited and customizable

Unlimited

3-5+ years depending on plan

Data Sampling

Matomo doesn’t use data sampling

Limited data sampling in reports with over 20M pageviews

Data Import

Import Google Analytics data, search keywords & server logs

Google Analytics importer

e.g. import GA data

Data Export

to CSV, XML, Json or Looker Studio or via HTTP API

One-click CSV export

Export your data to CSV

Compliance

GDPR
CCPA
ePrivacy

GDPR
CCPA
ePrivacy
COPPA
PECR

GDPR
CCPA
PECR

Cookieless

Matomo offers cookieless tracking.

Fathom is cookieless by default.

Plausible is cookieless by default.

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Traffic spike notifications through Slack or email

Email Reports

Detailed daily, weekly and monthly reports

Weekly or monthly reporting

Weekly or monthly email reporting

Reporting

Trend Reporting

Device Reporting

Device type, browser & OS

Funnel Reporting

Basic funnel reporting

User Flow Reporting

With flexible Sankey chart

Basic reporting by looking at Entry & Exit pages

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Instant filters on any data point

Use filters to segment your audience

Cohort Reports

Analyse and segment by cohort

Retention Reporting

Attribution Reporting

Model comparison report

Ecommerce Reporting

By means of custom events

Ecommerce revenue tracking

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Session Recordings

Record specific pages or only after activity or duration

A/B Testing

A/B Testing Platform (premium feature)

User Feedback

Customizability

Custom Properties

5-15 for each scope and can't delete them

Custom Properties (Business plan and above)

Custom Metrics

Custom Reports

Flexible report design

Custom Events

Can include: name, ID & value

By means of adding CSS classes

Annotations

On any graph or via API

Support

Support description

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.

Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community