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Rating

5/5

Summary

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.

One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.

Pros

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

Privacy friendly
Easy to use
Customer support
Ad-blocker bypassing

Privacy focused
Cookieless
Lightweight script
Good support
Easy to use

Cons

Integrations
Branding method

No data import
Short free trial
Limited features

Limited features due to cookieless
Not very customisable
No free version

Pricing information

Starting Price

On-Premise	Free
Cloud	€19+ p/m

100k page views	$15 p/m
200k page views	$25 p/m
500k page views	$45 p/m
1 Million page views	$60 p/m
2 Million page views	$100 p/m

Starter	€15 p/m
Business	€40 p/m
Enterprise	On req.

Free trial period

21 days

30 days

14 days

Account Management

Trackable Items

5-10+ depending on plan

User Seats

Unlimited

1-10+ depending on plan

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)
United States

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Data Freshness

15 minutes or more

Realtime

Data Retention

Unlimited and customizable

Unlimited

Data Sampling

Matomo doesn’t use data sampling

Data Import

Import Google Analytics data, search keywords & server logs

Google Analytics importer

GA importer included

Data Export

to CSV, XML, Json or Looker Studio or via HTTP API

One-click CSV export

As CSV or via API

Compliance

GDPR
CCPA
ePrivacy

GDPR
CCPA
ePrivacy
COPPA
PECR

GDPR
CCPA
ePrivacy

Cookieless

Matomo offers cookieless tracking.

Fathom is cookieless by default.

Simple Analytics is cookieless by default.

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Email Reports

Detailed daily, weekly and monthly reports

Weekly or monthly reporting

Daily, weekly, monthly

Reporting

Trend Reporting

Curved and linear trend lines

Device Reporting

Device type, browser & OS

Funnel Reporting

Basic funnel reporting

Line up goals for simple funnel

User Flow Reporting

With flexible Sankey chart

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Instant filters on any data point

Filter dashboard with visitor attributes

Cohort Reports

Analyse and segment by cohort

Retention Reporting

Attribution Reporting

Model comparison report

Ecommerce Reporting

By means of custom events

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Session Recordings

Record specific pages or only after activity or duration

A/B Testing

A/B Testing Platform (premium feature)

User Feedback

Customizability

Custom Properties

5-15 for each scope and can't delete them

Custom Metrics

Custom Reports

Flexible report design

Custom Events

Can include: name, ID & value

Annotations

On any graph or via API

Able to include links in annotations

Support

Support description

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.

Simple Analytics offers knowledgable support through phone and email.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community