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Compare Analytics Tools
Rating
5/5
4/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Integrations
- Branding method
- Limited reporting features
- Limited integrations
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Clarity | Free |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
Free trial period
21 days
Free plan
14 days
Free plan
Account Management
Trackable Items
30
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
3 to unlimited, by plan
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Microsoft Clarity
Leadinfo
You
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
13 months
30 days
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Usermaven does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Used for bulk tagging leads
Google Analytics importer
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Elaborate lead export in CSV or for Linkedin
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Clarity uses first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Cookieless tracking available
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Threshold-based alerts
Email Reports
Detailed daily, weekly and monthly reports
Daily, weekly or monthly lead overview
Scheduled email reports
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
Basic funnel reporting
AI-powered funnel analysis
User Flow Reporting
With flexible Sankey chart
User journey visualization
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Filter leads by country, channel or page
Segments & cohorts
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Model comparison report
Simple referral metrics
Simple referral widget
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Click, scroll & area heatmaps
Session Recordings
Record specific pages or only after activity or duration
Filter by actions, duration, pages & device
Included from the Scale plan
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Define your own labels
Custom properties
Custom Metrics
Custom Reports
Flexible report design
Custom dashboards
Custom Events
Define triggers to label a lead or send them to CRM
Auto-captured events
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Support is available via chat, email and the support center.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community