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Compare Analytics Tools
Rating
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Integrations
- Branding method
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited free plan
- Not a great amount of features
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
21 days
Free plan
30 days
14 days
Account Management
Trackable Items
30
1
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Statcounter
You
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
12 months
Unlimited*
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Umami does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Import Google keyword data
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Via CSV or API
To a spreadsheet or other third party software.
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- GDPR
- CCPA
- HIPAA
Cookieless
Matomo offers cookieless tracking.
Heap relies on first-party cookies
Statcounter uses cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Via Slack or email
Important visitor alerts
for Business & Enterprise plans
Email Reports
Detailed daily, weekly and monthly reports
Schedule regular emails for important charts
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
Basic funnel reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
With flexible Sankey chart
Sankey chart with path comparison
Simple ordered list of pages visited
User journey analysis
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Quickly identify patterns in user behavior
Simple filters like browser, OS, and country
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Track UTM parameters or initial referrer sources
Simple referral & UTM sources
UTM & channel attribution
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Revenue tracking
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
Automatically filters relevant replays
Recordings with many filtering options
Session replays
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Max 5 custom tags + values per page
Track everything from clicks to form submit
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community