Compare
Compare Analytics Tools
Rating
5/5
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Integrations
- Branding method
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
- Not a great amount of features
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
21 days
Free plan
30 days
14 days
Account Management
Trackable Items
30
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Adobe Analytics
You
You
Data Freshness
15 minutes or more
2 hours
Realtime
Realtime
Data Retention
Unlimited and customizable
25 months by default
Unlimited
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Some Audience Manager reports display results sampled data
Umami does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Though data sources, API or data connectors
Import from Plausible, Fathom or Google Analytics
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Through data feeds, a data warehouse or FTP and SFTP
via API or CSV
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
Cookieless
Matomo offers cookieless tracking.
Adobe uses tracking cookies
Pirsch Analytics does not use cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Via e-mail or SMS
for Business & Enterprise plans
Email Reports
Detailed daily, weekly and monthly reports
Flexible scheduled reporting
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Device Reporting
Device types, OS, OS versions & mobile carriers
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Basic funnel reporting
Bar chart funnel report
Analyze Funnels
User Flow Reporting
With flexible Sankey chart
Fallout & Flow (Sankey chart) reports
Entry and exit pages
User journey analysis
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Advanced segments with Segment builder & Segment manager
Extensive filtering by any metric
Simple filters like browser, OS, and country
Cohort Reports
Analyse and segment by cohort
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Model comparison report
Apply to metrics, breakdowns or compare models
UTM & channel attribution
Ecommerce Reporting
Very flexible ecommerce reporting
Possible with custom events and goals
Revenue tracking
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Called activity map
Session Recordings
Record specific pages or only after activity or duration
Session replays
A/B Testing
A/B Testing Platform (premium feature)
Tag-based A/B testing and segmentation
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
As part of custom events
Custom Metrics
Unlimited calculated metrics
Custom Reports
Flexible report design
Reports in Analysis workspace are customisable
Custom Events
Up to 1.000 success events
With additional metadata fields (key-value pairs).
Track everything from clicks to form submit
Annotations
On any graph or via API
Available in Workspace
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Email support, public Discord server
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community