Compare
Compare Analytics Tools
Rating
5/5
4/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Easy to use
- Great tagging feature
- Attentive support team
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Integrations
- Branding method
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- New version can be glitchy
- Slight learning curve for beginners
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
Free trial period
21 days
Free plan
7 days
Free plan
Account Management
Trackable Items
30
Unlimited
1 per plan but option to add 1 for €5
Unlimited
User Seats
Unlimited
1
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Hotjar
Lucky Orange
You
Data Freshness
15 minutes or more
30 minutes
Realtime
Realtime
Data Retention
Unlimited and customizable
12 months
2 months for heatmaps & recordings and 12 for other features
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Usermaven does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Send user data to Hotjar to enhance analysis
Google Analytics importer
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export recording meta data
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Hotjar relies on first-party cookies.
Lucky orange uses first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
in the interface, via e-mail or Slack
Threshold-based alerts
Email Reports
Detailed daily, weekly and monthly reports
e.g. daily survey responses reports
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Funnel Reporting
Basic funnel reporting
Discover why users drop off
AI-powered funnel analysis
User Flow Reporting
With flexible Sankey chart
User journey visualization
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Create custom filters for recordings
Segments & cohorts
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Model comparison report
Simple referrer graph
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Unlimited
Session Recordings
Record specific pages or only after activity or duration
Record all interaction with your site
A/B Testing
A/B Testing Platform (premium feature)
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom properties
Custom Metrics
Custom Reports
Flexible report design
Custom dashboards
Custom Events
Track and filter sessions & heatmaps
Auto-captured events
Annotations
On any graph or via API
Hotjar does not have annotations
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community