Compare
Compare Analytics Tools
Rating
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- Integrations
- Branding method
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Limited free plan
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
21 days
14 days
30 days
7 days
Account Management
Trackable Items
30
Unlimited
1
1 per plan but option to add 1 for €5
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Leadinfo
Statcounter
Lucky Orange
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
30 days
Unlimited*
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Used for bulk tagging leads
Import Google keyword data
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Elaborate lead export in CSV or for Linkedin
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Statcounter uses cookies
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Important visitor alerts
Email Reports
Detailed daily, weekly and monthly reports
Daily, weekly or monthly lead overview
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
Basic funnel reporting
User Flow Reporting
With flexible Sankey chart
Simple ordered list of pages visited
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Filter leads by country, channel or page
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Simple referral widget
Simple referral & UTM sources
Simple referrer graph
Ecommerce Reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
Included from the Scale plan
Recordings with many filtering options
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Define your own labels
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Define triggers to label a lead or send them to CRM
Max 5 custom tags + values per page
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community