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Rating

5/5

Summary

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.

A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.

Pros

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

No bots or referrer spam
Privacy-friendly
Simple but detailed
Uptime monitoring

Easy to use
Great tagging feature
Attentive support team

Cons

Integrations
Branding method

Limited features
Limited integrations
Lower quality visuals

New version can be glitchy
Slight learning curve for beginners

Pricing information

Starting Price

On-Premise	Free
Cloud	€19+ p/m

Pro	$9.99 p/m
Free	Free
Custom	On req.
Pro plus	$14.99 p/m
Pro Platinum	$19.99 p/m

Free trial period

21 days

7 days

Account Management

Trackable Items

1 per plan but option to add 1 for €5

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

United States

United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Clicky

Lucky Orange

Data Freshness

15 minutes or more

Realtime

Data Retention

Unlimited and customizable

30 months

2 months for heatmaps & recordings and 12 for other features

Data Sampling

Matomo doesn’t use data sampling

Data Import

Import Google Analytics data, search keywords & server logs

Data Export

to CSV, XML, Json or Looker Studio or via HTTP API

Compliance

GDPR
CCPA
ePrivacy

GDPR

GDPR
CCPA

Cookieless

Matomo offers cookieless tracking.

No tracking cookies, GDPR-compliant by default

Lucky orange uses first-party cookies

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Email Reports

Detailed daily, weekly and monthly reports

Reporting

Trend Reporting

Device Reporting

Funnel Reporting

Basic funnel reporting

User Flow Reporting

With flexible Sankey chart

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Cohort Reports

Analyse and segment by cohort

Retention Reporting

Attribution Reporting

Model comparison report

Simple referrer graph

Ecommerce Reporting

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Session Recordings

Record specific pages or only after activity or duration

A/B Testing

A/B Testing Platform (premium feature)

User Feedback

Customizability

Custom Properties

5-15 for each scope and can't delete them

Custom Metrics

Custom Reports

Flexible report design

Custom Events

Annotations

On any graph or via API

Support

Support description

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community