Compare
Compare Analytics Tools
Matomo Analytics
Free plan
Only Matomo Analytics has:
- Custom Properties
Woopra
From $999 p/m
No feature only Woopra has.
Simple Analytics
From €15 p/m
No feature only Simple Analytics has.
Posthog
Free plan
Only Posthog has:
- User Feedback
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
Cons
- Integrations
- Branding method
- Customisability
- Limited free version
- Limited features due to cookieless
- Not very customisable
- No free version
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
Pricing information
Starting Price
- On-PremiseFree
- Cloud€19+ p/m
- Pro$999+ p/m
- EnterpriseOn req.
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- Cloud LiteFree
- Cloud€0.005 per event / recording
- Enterprise Cloud€450 p/m minimum
Free trial period
21 days
14 days
14 days
Free plan
Account Management
Trackable Items
30
1
5-10+ depending on plan
Unlimited
User Seats
Unlimited
50+
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Woopra
You
You
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
24 months
Unlimited
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Woopra never uses any kind of sampling
Data Import
Import Google Analytics data, search keywords & server logs
Import raw visit data with actions and visitor properties via API
GA importer included
Historical data ingestion
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export raw daily visit data via API
As CSV or via API
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Matomo offers cookieless tracking.
Woopra relies on first-party cookies.
Simple Analytics is cookieless by default.
Posthog has the option to be used without cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Automatically trigger emails, slack messages or update Salesforce fields
Receive alerts via Slack or email
Email Reports
Detailed daily, weekly and monthly reports
Daily, weekly, monthly
Subscribe to an Insight or dashboard
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Curved and linear trend lines
Device Reporting
Funnel Reporting
Basic funnel reporting
Line up goals for simple funnel
User Flow Reporting
With flexible Sankey chart
Combine any set of actions or attributes in Sankey charts
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Create dynamic segments based on any combination of criteria
Filter dashboard with visitor attributes
Cohort Reports
Analyse and segment by cohort
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Attribution Reporting
Model comparison report
Ecommerce Reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
Feature flags and A/B testing
User Feedback
Surveys
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Available from the pro plan
Custom Reports
Flexible report design
Custom Events
Via HTTP API or Javascript API
Annotations
On any graph or via API
Able to include links in annotations
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Woopra offers support by phone, email, and an extensive knowledge base.
Simple Analytics offers knowledgable support through phone and email.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community