Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Integrations
- Branding method
- Limited features
- Cluttered interface
- Crashes sometimes
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Essentials | On req. |
| Automate | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
21 days
7 days
Free plan
Free plan
Account Management
Trackable Items
30
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Lead Forensics
Adobe Analytics
You
Data Freshness
15 minutes or more
Realtime
2 hours
Realtime
Data Retention
Unlimited and customizable
3 months
25 months by default
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Some Audience Manager reports display results sampled data
Usermaven does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
by means of an API
Though data sources, API or data connectors
Google Analytics importer
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
by means of an API
Through data feeds, a data warehouse or FTP and SFTP
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Adobe uses tracking cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Via e-mail or SMS
Threshold-based alerts
Email Reports
Detailed daily, weekly and monthly reports
Flexible scheduled reporting
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Basic funnel reporting
Bar chart funnel report
AI-powered funnel analysis
User Flow Reporting
With flexible Sankey chart
Fallout & Flow (Sankey chart) reports
User journey visualization
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Advanced segments with Segment builder & Segment manager
Segments & cohorts
Cohort Reports
Analyse and segment by cohort
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Retention analysis (Business plan)
Attribution Reporting
Model comparison report
Apply to metrics, breakdowns or compare models
Multi-touch attribution with 7 models
Ecommerce Reporting
Very flexible ecommerce reporting
Revenue attribution
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Called activity map
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom properties
Custom Metrics
Unlimited calculated metrics
Custom Reports
Flexible report design
Reports in Analysis workspace are customisable
Custom dashboards
Custom Events
also called triggers
Up to 1.000 success events
Auto-captured events
Annotations
On any graph or via API
Available in Workspace
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community