Compare
Compare Analytics Tools
Leadfeeder
Free plan
No feature only Leadfeeder has.
Matomo Analytics
Free plan
Only Matomo Analytics has:
- Data Sampling
- Funnel Reporting
- User Flow Reporting
- Cohort Reports
- Retention Reporting
- Heatmaps
- A/B Testing
- Custom Metrics
- Custom Reports
- Annotations
Fathom Analytics
From $15 p/m
No feature only Fathom Analytics has.
Leadinfo
From €69 per month
No feature only Leadinfo has.
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Company insights
- Session Recordings
- Geographic results
- CRM integration
Cons
- Specific use-case
- Limited data retention
- Limited features
- Integrations
- Branding method
- No data import
- Short free trial
- Limited features
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
Pricing information
Starting Price
- LiteFree
- Discover€79+ p/m (billed annually)
- Activate€369+ p/m (billed annually)
- Scale€599+ p/m (billed annually)
- EnterpriseOn req.
- On-PremiseFree
- Cloud€19+ p/m
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- Starter€69+ p/m
- Scale€159+ p/m
- Pro€359+ p/m
- 5.000+ company ID'sOn req.
Free trial period
14 days
21 days
30 days
14 days
Account Management
Trackable Items
Unlimited
30
50
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3 to unlimited, by plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
You
Leadinfo
Data Freshness
1 hour
15 minutes or more
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited and customizable
Unlimited
30 days
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Google Analytics importer
Used for bulk tagging leads
Data Export
Included on Scale, otherwise uses credits
to CSV, XML, Json or Looker Studio or via HTTP API
One-click CSV export
Elaborate lead export in CSV or for Linkedin
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Matomo offers cookieless tracking.
Fathom is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Email Reports
Detailed daily, weekly and monthly reports
Weekly or monthly reporting
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser & OS
Funnel Reporting
Basic funnel reporting
User Flow Reporting
With flexible Sankey chart
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Instant filters on any data point
Filter leads by country, channel or page
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Simple referral widget
Ecommerce Reporting
By means of custom events
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
Included from the Scale plan
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Define your own labels
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Can include: name, ID & value
Define triggers to label a lead or send them to CRM
Annotations
On any graph or via API
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community