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Rating

5/5

Summary

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.

A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.

Pros

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

It is easy to implement
It has data science capabilities
Reports are easy to build
Interface is user-friendly

Lightweight
Open-source
Cookieless
EU cloud infrastructure

Easy to use
Google Ads integration
Great session playback
Click fraud detection
Visitor alerts

Cons

Integrations
Branding method

Tech support is quite basic
Difficult to share dasboards
Onboarding could be improved

Limited features
No audience reporting features

Limited free plan

Pricing information

Starting Price

On-Premise	Free
Cloud	€19+ p/m

Free	Free
Growth	On req.
Pro	On req.
Premier	On req.

10k page views	$9 p/m
Enterprise	On req.
200k page views	$29 p/m
100k page views	$19 p/m
500k page views	$49 p/m
1M page views	$69 p/m
2M page views	$89 p/m
5M page views	$129 p/m
10M page views	$169 p/m

Free	Free
100k Page Views	€9+ p/m
250k Page Views	€19+ p/m

Free trial period

21 days

Free plan

30 days

Account Management

Trackable Items

1-10+ depending on plan

User Seats

Unlimited

1-10+ depending on plan

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)
United States

European Economic Area (EEA)

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Statcounter

Data Freshness

15 minutes or more

Realtime

Data Retention

Unlimited and customizable

12 months

3-5+ years depending on plan

Unlimited*

Data Sampling

Matomo doesn’t use data sampling

Limited data sampling in reports with over 20M pageviews

Data Import

Import Google Analytics data, search keywords & server logs

e.g. import GA data

Import Google keyword data

Data Export

to CSV, XML, Json or Looker Studio or via HTTP API

Via CSV or API

Export your data to CSV

To a spreadsheet or other third party software.

Compliance

GDPR
CCPA
ePrivacy

GDPR
CCPA
HIPAA

GDPR
CCPA
PECR

GDPR

Cookieless

Matomo offers cookieless tracking.

Heap relies on first-party cookies

Plausible is cookieless by default.

Statcounter uses cookies

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Via Slack or email

Traffic spike notifications through Slack or email

Important visitor alerts

Email Reports

Detailed daily, weekly and monthly reports

Schedule regular emails for important charts

Weekly or monthly email reporting

Detailed, mobile-friendly reports

Reporting

Trend Reporting

Device Reporting

Device type, browser & OS

Device type, browser, OS & screen resolution

Funnel Reporting

Basic funnel reporting

With quantitative measurement of user friction & step suggestions

User Flow Reporting

With flexible Sankey chart

Sankey chart with path comparison

Basic reporting by looking at Entry & Exit pages

Simple ordered list of pages visited

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Quickly identify patterns in user behavior

Use filters to segment your audience

Cohort Reports

Analyse and segment by cohort

Retention Reporting

Attribution Reporting

Model comparison report

Track UTM parameters or initial referrer sources

Simple referral & UTM sources

Ecommerce Reporting

Easy setup with eCommerce Activation Kit

Ecommerce revenue tracking

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Session Recordings

Record specific pages or only after activity or duration

Automatically filters relevant replays

Recordings with many filtering options

A/B Testing

A/B Testing Platform (premium feature)

User Feedback

Track NPS score events in surveys

Customizability

Custom Properties

5-15 for each scope and can't delete them

Custom Properties (Business plan and above)

Custom Metrics

Custom Reports

Flexible report design

Custom Events

By means of adding CSS classes

Max 5 custom tags + values per page

Annotations

On any graph or via API

Support

Support description

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.

Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community