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Rating
5/5
4/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
  • Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
  • Privacy-focused
  • Performance monitoring
  • Open-source
  • Browser extensions for quick access to analytics
  • Messenger integrations
Cons
  • Integrations
  • Branding method
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots
  • Limited integration capabilities

Pricing information

Starting Price
On-PremiseFree
Cloud€19+ p/m
FreeFree
EnterpriseOn req.
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Hobby$5 / mo
Freelancer$15 / mo
Startup$59 / mo
Enterprise$110 / mo
Free trial period
21 days
Free plan
30 days
14 days

Account Management

Trackable Items
30
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Mixpanel
Crazy Egg
You
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
Unlimited
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Swetrix does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Via one-off script or Ingestion API
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Via raw data export API
Download reports or snapshots as a zipfile or CSV
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • CPPA
Cookieless
Matomo offers cookieless tracking.
Mixpanel relies on first-party cookies
Crazy Egg uses first-party cookies
Swetrix does not use cookies for tracking

Alerts & Automation

Custom Alerts
Receive alerts from every report by email or SMS
Hourly, daily, or weekly base on event threshold
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Detailed daily, weekly and monthly reports
Same as custom alerts
Receive reports or Snapshots by mail
Daily, Weekly, Monthly, Quarterly

Reporting

Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
See which device the user used
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Basic funnel reporting
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
With flexible Sankey chart
Sankey chart with selected, immediate & drop off events
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Automatically find interesting segments & receive per email
Segment users by device, location, etc.
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Analyse and segment by cohort
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Model comparison report
Simple UTM tracking with "first touch" attribution
By means of referral tracking
Ecommerce Reporting
Option to track purchases but no special reporting

User Experience Features

Heatmaps
Filter specific pages or hide elements on the page
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
Experiments
With realtime results
User Feedback
Surveys, NPS scores & ratings

Customizability

Custom Properties
5-15 for each scope and can't delete them
Custom tagging for segmenting users
Custom Metrics
Max 255 properties per event
Custom users variables
Custom Reports
Flexible report design
Unlimited custom dahboards & reports
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Combine events into a custom event
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
On any graph or via API
Directly on the linechart in Insights
Soon to be released

Support

Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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