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Rating

5/5

Summary

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.

A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.

Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

Pros

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

Privacy friendly
Easy to use
Customer support
Ad-blocker bypassing

Ease of use
Great authorisation management
Packed with features
Community forum
Intergrated tag & consent management

Starts free when client of Cloudflare
Very easy to setup
Server log additional metrics
Difficult to block for Adblockers

Cons

Integrations
Branding method

No data import
Short free trial
Limited features

No progressive payment plan
Ecommerce reporting can be improved

Limited features
Might track high amounts of bot traffic
Limited metrics
Cannot exclude own visits

Pricing information

Starting Price

On-Premise	Free
Cloud	€19+ p/m

100k page views	$15 p/m
200k page views	$25 p/m
500k page views	$45 p/m
1 Million page views	$60 p/m
2 Million page views	$100 p/m

Core - 500k	€35 p/m
Enterprise	€366 p/m

Free trial period

21 days

30 days

Free plan

Account Management

Trackable Items

10 sites or apps (free) Unlimited (Enterprise)

User Seats

Unlimited

N/A

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

European Economic Area (EEA)
United Kingdom
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Cloudflare Analytics

Data Freshness

15 minutes or more

Realtime

30 min

Realtime

Data Retention

Unlimited and customizable

Unlimited

Up to 25 months

6 months

Data Sampling

Matomo doesn’t use data sampling

By default Piwik does not sample data

Adaptive sampling of 1-10% on all stats

Data Import

Import Google Analytics data, search keywords & server logs

Google Analytics importer

Import cost data, search keywords, user/client ID and audience data

Data Export

to CSV, XML, Json or Looker Studio or via HTTP API

One-click CSV export

As CSV, XML, JSON, or via an API

via CVS or JSON files or an API

Compliance

GDPR
CCPA
ePrivacy

GDPR
CCPA
ePrivacy
COPPA
PECR

GDPR
CCPA
HIPAA
LGPD
ePrivacy
PECR

GDPR
CCPA
HIPAA
ePrivacy

Cookieless

Matomo offers cookieless tracking.

Fathom is cookieless by default.

Piwik features a cookieless tracking option

Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Email alerts based on thresholds

Email Reports

Detailed daily, weekly and monthly reports

Weekly or monthly reporting

Daily, weekly or monthly reports

Cloudflare does not feature email reports

Reporting

Trend Reporting

Device Reporting

Device type, browser & OS

Funnel Reporting

Basic funnel reporting

Detailed funnel report up to 5 steps

User Flow Reporting

With flexible Sankey chart

Standard, transition & reverse Sankey charts

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Instant filters on any data point

Unlimited segments

Cohort Reports

Analyse and segment by cohort

Retention Reporting

Customer loyalty eCommerce report

Attribution Reporting

Model comparison report

Multi-channel attribution with 98% accuracy

Simple referrer dimensions but no UTM tags

Ecommerce Reporting

By means of custom events

Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Create an overlay with the site inspector Chrome extension

Session Recordings

Record specific pages or only after activity or duration

A/B Testing

A/B Testing Platform (premium feature)

User Feedback

Customizability

Custom Properties

5-15 for each scope and can't delete them

200 slots for each scope and they can't be removed

Custom Metrics

Also called Calculated metrics

Custom Reports

Flexible report design

Custom Events

Can include: name, ID & value

Include category, action, and optionally name and value

Cloudflare does not feature event tracking

Annotations

On any graph or via API

Add to any graph or include them in scheduled reports or alerts

Support

Support description

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.

Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.

Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community