Compare
Compare Analytics Tools
Rating
5/5
4/5
4/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
Cons
- Integrations
- Branding method
- Customisability
- Limited free version
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited reporting features
- Limited integrations
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Pro | $999+ p/m |
| Enterprise | On req. |
| Free | Free |
| Enterprise | On req. |
| Clarity | Free |
Free trial period
21 days
14 days
Free plan
Free plan
Account Management
Trackable Items
30
1
1
Unlimited
User Seats
Unlimited
50+
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Woopra
Mixpanel
Microsoft Clarity
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
24 months
Unlimited
13 months
Data Sampling
Matomo doesn’t use data sampling
Woopra never uses any kind of sampling
Data Import
Import Google Analytics data, search keywords & server logs
Import raw visit data with actions and visitor properties via API
Via one-off script or Ingestion API
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export raw daily visit data via API
Via raw data export API
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- ePrivacy
Cookieless
Matomo offers cookieless tracking.
Woopra relies on first-party cookies.
Mixpanel relies on first-party cookies
Clarity uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Automatically trigger emails, slack messages or update Salesforce fields
Hourly, daily, or weekly base on event threshold
Email Reports
Detailed daily, weekly and monthly reports
Same as custom alerts
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
Basic funnel reporting
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
With flexible Sankey chart
Combine any set of actions or attributes in Sankey charts
Sankey chart with selected, immediate & drop off events
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Create dynamic segments based on any combination of criteria
Automatically find interesting segments & receive per email
Cohort Reports
Analyse and segment by cohort
Breakdown acquisition date, signup date, first purchase date & more
User cohorts of users to filter reports
Retention Reporting
Uncover at-risk users and discover engaged users
Retention curves, trends & user cohort buckets
Attribution Reporting
Model comparison report
Simple UTM tracking with "first touch" attribution
Simple referral metrics
Ecommerce Reporting
Option to track purchases but no special reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Click, scroll & area heatmaps
Session Recordings
Record specific pages or only after activity or duration
Filter by actions, duration, pages & device
A/B Testing
A/B Testing Platform (premium feature)
Experiments
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Available from the pro plan
Max 255 properties per event
Custom Reports
Flexible report design
Unlimited custom dahboards & reports
Custom Events
Via HTTP API or Javascript API
Combine events into a custom event
Annotations
On any graph or via API
Directly on the linechart in Insights
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Woopra offers support by phone, email, and an extensive knowledge base.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Support is available via chat, email and the support center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community