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Rating

5/5

Summary

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Pros

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

Privacy friendly
Easy to use
Customer support
Ad-blocker bypassing

It is easy to implement
It has data science capabilities
Reports are easy to build
Interface is user-friendly

Cons

Integrations
Branding method

No data import
Short free trial
Limited features

Tech support is quite basic
Difficult to share dasboards
Onboarding could be improved

Pricing information

Starting Price

On-Premise	Free
Cloud	€19+ p/m

100k page views	$15 p/m
200k page views	$25 p/m
500k page views	$45 p/m
1 Million page views	$60 p/m
2 Million page views	$100 p/m

Free	Free
Growth	On req.
Pro	On req.
Premier	On req.

Free trial period

21 days

30 days

Free plan

Account Management

Trackable Items

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

You

Data Freshness

15 minutes or more

Realtime

Data Retention

Unlimited and customizable

Unlimited

12 months

Data Sampling

Matomo doesn’t use data sampling

Data Import

Import Google Analytics data, search keywords & server logs

Google Analytics importer

Data Export

to CSV, XML, Json or Looker Studio or via HTTP API

One-click CSV export

Via CSV or API

Compliance

GDPR
CCPA
ePrivacy

GDPR
CCPA
ePrivacy
COPPA
PECR

GDPR
CCPA
HIPAA

Cookieless

Matomo offers cookieless tracking.

Fathom is cookieless by default.

Heap relies on first-party cookies

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Via Slack or email

Email Reports

Detailed daily, weekly and monthly reports

Weekly or monthly reporting

Schedule regular emails for important charts

Reporting

Trend Reporting

Device Reporting

Device type, browser & OS

Funnel Reporting

Basic funnel reporting

With quantitative measurement of user friction & step suggestions

User Flow Reporting

With flexible Sankey chart

Sankey chart with path comparison

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Instant filters on any data point

Quickly identify patterns in user behavior

Cohort Reports

Analyse and segment by cohort

Retention Reporting

Attribution Reporting

Model comparison report

Track UTM parameters or initial referrer sources

Ecommerce Reporting

By means of custom events

Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Session Recordings

Record specific pages or only after activity or duration

Automatically filters relevant replays

A/B Testing

A/B Testing Platform (premium feature)

User Feedback

Track NPS score events in surveys

Customizability

Custom Properties

5-15 for each scope and can't delete them

Custom Metrics

Custom Reports

Flexible report design

Custom Events

Can include: name, ID & value

Annotations

On any graph or via API

Support

Support description

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.

Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community