Compare
Compare Analytics Tools
Rating
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Specific use-case
- Limited data retention
- Limited features
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Not a great amount of features
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
14 days
Free plan
30 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Crazy Egg
You
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
Umami does not sample data
Data Import
Historical data ingestion
Data Export
Included on Scale, otherwise uses credits
Download reports or snapshots as a zipfile or CSV
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Posthog has the option to be used without cookies
Crazy Egg uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Receive alerts via Slack or email
for Business & Enterprise plans
Email Reports
Subscribe to an Insight or dashboard
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Device Reporting
See which device the user used
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Segment users by device, location, etc.
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
By means of referral tracking
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Session replays
A/B Testing
Feature flags and A/B testing
With realtime results
User Feedback
Surveys
Surveys, NPS scores & ratings
Customizability
Custom Properties
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
Track everything from clicks to form submit
Annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community