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Rating

4.5/5

4/5

5/5

Summary

A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.

A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

Pros

GA4 is free to use
Many functionalities
The reports are customisable
Large community
Extensive documentation
GA4 is easily scalable

Company insights
Easy setup
CRM integration
Great for leadgen

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

Starts free when client of Cloudflare
Very easy to setup
Server log additional metrics
Difficult to block for Adblockers

Cons

Steep learning curve
Implementation can be hard
Inaccurate data sampling
UI is not easy to use

Specific use-case
Limited data retention
Limited features

Integrations
Branding method

Limited features
Might track high amounts of bot traffic
Limited metrics
Cannot exclude own visits

Pricing information

Starting Price

Standard	Free
GA4 360	$50k+ per year

Lite	Free
Discover	€79+ p/m (billed annually)
Activate	€369+ p/m (billed annually)
Scale	€599+ p/m (billed annually)
Enterprise	On req.

On-Premise	Free
Cloud	€19+ p/m

Free trial period

Free plan

14 days

21 days

Free plan

Account Management

Trackable Items

100

Unlimited

User Seats

Unlimited

N/A

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United Kingdom
United States

European Economic Area (EEA)

European Economic Area (EEA)

European Economic Area (EEA)
United Kingdom
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Google Analytics 4

Leadfeeder

You

Cloudflare Analytics

Data Freshness

4-8 hours (most reports), up to 24-48 hours

1 hour

15 minutes or more

Realtime

Data Retention

Customizable up to 14 months

Unlimited on paid plans, 7 days on Free

Unlimited and customizable

6 months

Data Sampling

Explorations might use sampled data

Matomo doesn’t use data sampling

Adaptive sampling of 1-10% on all stats

Data Import

Import cost, offline or user/client ID data

Import Google Analytics data, search keywords & server logs

Data Export

With sheets, BigQuery or API

Included on Scale, otherwise uses credits

to CSV, XML, Json or Looker Studio or via HTTP API

via CVS or JSON files or an API

Compliance

GDPR
CCPA

GDPR
CCPA

GDPR
CCPA
ePrivacy

GDPR
CCPA
HIPAA
ePrivacy

Cookieless

Google Analytics relies on first-party cookies.

Sets first-party cookies _lfa (1 year) and _lfa_consent.

Matomo offers cookieless tracking.

Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts

Custom insights, in interface or via email

Receive alerts from every report by email or SMS

Email Reports

Recurring shared reporting

Detailed daily, weekly and monthly reports

Cloudflare does not feature email reports

Reporting

Trend Reporting

Device Reporting

Device type, browser, OS and more

Device type, browser & OS

Funnel Reporting

Customisable funnel exploration

Basic funnel reporting

User Flow Reporting

Flexible Sankey chart exploration

With flexible Sankey chart

Segmentation

Segment creation and overlap exploration

Based on visit, interaction, campaign, ecommerce, demographics & device

Cohort Reports

Cohort exploration

Analyse and segment by cohort

Retention Reporting

Combined with CLTV metrics

Attribution Reporting

Attribution models comparison

Model comparison report

Simple referrer dimensions but no UTM tags

Ecommerce Reporting

Extensive e-commerce reports

User Experience Features

Heatmaps

GA4 does not offer heatmaps

Filter specific pages or hide elements on the page

Session Recordings

GA4 does not offer recordings

Record specific pages or only after activity or duration

A/B Testing

A/B Testing Platform (premium feature)

User Feedback

Customizability

Custom Properties

25 user-scoped & 50 event-scoped dimensions

5-15 for each scope and can't delete them

Custom Metrics

50 event-scoped metrics

Custom Reports

All reports are customisable

Flexible report design

Custom Events

25 parameters per event

Cloudflare does not feature event tracking

Annotations

Notes feature added in 2024

On any graph or via API

Support

Support description

Support is available via chat and the support center.

You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community