Compare
Compare Analytics Tools
Rating
4.5/5
4/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Specific use-case
- Limited data retention
- Limited features
- Limited features
- No audience reporting features
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
Free trial period
Free plan
14 days
30 days
Free plan
Account Management
Trackable Items
100
Unlimited
1-10+ depending on plan
10
User Seats
Unlimited
Unlimited
1-10+ depending on plan
N/A
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Leadfeeder
You
Cloudflare Analytics
Data Freshness
4-8 hours (most reports), up to 24-48 hours
1 hour
Realtime
Realtime
Data Retention
Customizable up to 14 months
Unlimited on paid plans, 7 days on Free
3-5+ years depending on plan
6 months
Data Sampling
Explorations might use sampled data
Limited data sampling in reports with over 20M pageviews
Adaptive sampling of 1-10% on all stats
Data Import
Import cost, offline or user/client ID data
e.g. import GA data
Data Export
With sheets, BigQuery or API
Included on Scale, otherwise uses credits
Export your data to CSV
via CVS or JSON files or an API
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Google Analytics relies on first-party cookies.
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Plausible is cookieless by default.
Cloudflare analytics does not use cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Traffic spike notifications through Slack or email
Email Reports
Recurring shared reporting
Weekly or monthly email reporting
Cloudflare does not feature email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device type, browser & OS
Device type, browser & OS
Funnel Reporting
Customisable funnel exploration
User Flow Reporting
Flexible Sankey chart exploration
Basic reporting by looking at Entry & Exit pages
Segmentation
Segment creation and overlap exploration
Use filters to segment your audience
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
Extensive e-commerce reports
Ecommerce revenue tracking
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
A/B Testing
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Properties (Business plan and above)
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
By means of adding CSS classes
Cloudflare does not feature event tracking
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community