Compare
Compare Analytics Tools
Google Analytics 4
Free plan
Only Google Analytics 4 has:
- User Flow Reporting
- Ecommerce Reporting
- Custom Properties
- Custom Metrics
Leadfeeder
Free plan
No feature only Leadfeeder has.
Pendo
Only Pendo has:
- Heatmaps
- A/B Testing
- User Feedback
Swetrix
From $5 / mo
Only Swetrix has:
- Data Sampling
- Cookieless
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Specific use-case
- Limited data retention
- Limited features
- Limited integration capabilities
Pricing information
Starting Price
- StandardFree
- GA4 360$50k+ per year
- LiteFree
- Discover€79+ p/m (billed annually)
- Activate€369+ p/m (billed annually)
- Scale€599+ p/m (billed annually)
- EnterpriseOn req.
- Hobby$5 / mo
- Freelancer$15 / mo
- Startup$59 / mo
- Enterprise$110 / mo
Free trial period
Free plan
14 days
Free plan
14 days
Account Management
Trackable Items
100
Unlimited
Unlimited in Portfolio plan
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Leadfeeder
Pendo
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
1 hour
Hourly updates
Realtime
Data Retention
Customizable up to 14 months
Unlimited on paid plans, 7 days on Free
84 months
Unlimited
Data Sampling
Explorations might use sampled data
Swetrix does not sample data
Data Import
Import cost, offline or user/client ID data
Import historical data by CSV
Data Export
With sheets, BigQuery or API
Included on Scale, otherwise uses credits
Export feedback & reports by CSV or pull data to BI tool
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Google Analytics relies on first-party cookies.
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Pendo uses first-party cookies
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Guide, Page & Feature alerts
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Recurring shared reporting
Recieve reports in weekly emails
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser, OS and more
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Customisable funnel exploration
User Flow Reporting
Flexible Sankey chart exploration
Segmentation
Segment creation and overlap exploration
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
See Cohort analysis
Attribution Reporting
Attribution models comparison
Ecommerce Reporting
Extensive e-commerce reports
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
A/B Testing
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Change the widgets of a report
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
25 parameters per event
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Notes feature added in 2024
Soon to be released
Support
Support description
Support is available via chat and the support center.
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community