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Rating

4/5

5/5

Summary

A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

Pendo is a product-analytics app that helps software companies develop products that resonate with customers.

Pros

Company insights
Easy setup
CRM integration
Great for leadgen

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

Cons

Specific use-case
Limited data retention
Limited features

Integrations
Branding method

Pricing information

Starting Price

Lite	Free
Discover	€79+ p/m (billed annually)
Activate	€369+ p/m (billed annually)
Scale	€599+ p/m (billed annually)
Enterprise	On req.

On-Premise	Free
Cloud	€19+ p/m

Free trial period

14 days

21 days

Free plan

Account Management

Trackable Items

Unlimited

Unlimited in Portfolio plan

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)

United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Leadfeeder

You

Pendo

Data Freshness

1 hour

15 minutes or more

Hourly updates

Data Retention

Unlimited on paid plans, 7 days on Free

Unlimited and customizable

84 months

Data Sampling

Matomo doesn’t use data sampling

Data Import

Import Google Analytics data, search keywords & server logs

Import historical data by CSV

Data Export

Included on Scale, otherwise uses credits

to CSV, XML, Json or Looker Studio or via HTTP API

Export feedback & reports by CSV or pull data to BI tool

Compliance

GDPR
CCPA

GDPR
CCPA
ePrivacy

CCPA
ePrivacy

Cookieless

Sets first-party cookies _lfa (1 year) and _lfa_consent.

Matomo offers cookieless tracking.

Pendo uses first-party cookies

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Guide, Page & Feature alerts

Email Reports

Detailed daily, weekly and monthly reports

Recieve reports in weekly emails

Reporting

Trend Reporting

Device Reporting

Funnel Reporting

Basic funnel reporting

User Flow Reporting

With flexible Sankey chart

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Cohort Reports

Analyse and segment by cohort

Retention Reporting

See Cohort analysis

Attribution Reporting

Model comparison report

Ecommerce Reporting

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Session Recordings

Record specific pages or only after activity or duration

A/B Testing

A/B Testing Platform (premium feature)

User Feedback

Customizability

Custom Properties

5-15 for each scope and can't delete them

Custom Metrics

Custom Reports

Flexible report design

Change the widgets of a report

Custom Events

Annotations

On any graph or via API

Support

Support description

You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community