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Compare Analytics Tools

Rating
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
  • Company insights
  • Easy setup
  • CRM integration
  • Great for leadgen
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
Cons
  • Specific use-case
  • Limited data retention
  • Limited features
  • Limited free plan
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool

Pricing information

Starting Price
LiteFree
Discover€79+ p/m (billed annually)
Activate€369+ p/m (billed annually)
Scale€599+ p/m (billed annually)
EnterpriseOn req.
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Test & Experiment TrackingFree
Self-Hosted PipelineOn req.
Snowplow PlatformOn req.
Free trial period
14 days
30 days
30 days
14 days

Account Management

Trackable Items
Unlimited
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • United Kingdom
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Leadfeeder
Statcounter
Crazy Egg
You
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited*
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
Data Import
Import Google keyword data
Data Export
Included on Scale, otherwise uses credits
To a spreadsheet or other third party software.
Download reports or snapshots as a zipfile or CSV
Compliance
  • GDPR
  • CCPA
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Statcounter uses cookies
Crazy Egg uses first-party cookies

Alerts & Automation

Custom Alerts
Important visitor alerts
Email Reports
Detailed, mobile-friendly reports
Receive reports or Snapshots by mail

Reporting

Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
See which device the user used
Funnel Reporting
User Flow Reporting
Simple ordered list of pages visited
Segmentation
Segment users by device, location, etc.
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Simple referral & UTM sources
By means of referral tracking
Ecommerce Reporting

User Experience Features

Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Recordings with many filtering options
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings

Customizability

Custom Properties
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
Max 5 custom tags + values per page
Annotations

Support

Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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