Compare
Compare Analytics Tools
Rating
4/5
5/5
5/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- Specific use-case
- Limited data retention
- Limited features
- Limited features
- No audience reporting features
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
14 days
30 days
Free plan
Free plan
Account Management
Trackable Items
Unlimited
1-10+ depending on plan
Unlimited
Unlimited in Portfolio plan
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Adobe Analytics
Pendo
Data Freshness
1 hour
Realtime
2 hours
Hourly updates
Data Retention
Unlimited on paid plans, 7 days on Free
3-5+ years depending on plan
25 months by default
84 months
Data Sampling
Limited data sampling in reports with over 20M pageviews
Some Audience Manager reports display results sampled data
Data Import
e.g. import GA data
Though data sources, API or data connectors
Import historical data by CSV
Data Export
Included on Scale, otherwise uses credits
Export your data to CSV
Through data feeds, a data warehouse or FTP and SFTP
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- HIPAA
- PECR
- CCPA
- ePrivacy
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Plausible is cookieless by default.
Adobe uses tracking cookies
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
Via e-mail or SMS
Guide, Page & Feature alerts
Email Reports
Weekly or monthly email reporting
Flexible scheduled reporting
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Bar chart funnel report
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Fallout & Flow (Sankey chart) reports
Segmentation
Use filters to segment your audience
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
See Cohort analysis
Attribution Reporting
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Ecommerce revenue tracking
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Called activity map
Session Recordings
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Change the widgets of a report
Custom Events
By means of adding CSS classes
Up to 1.000 success events
Annotations
Available in Workspace
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community