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Rating

4/5

5/5

Summary

A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.

Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.

Pros

Company insights
Easy setup
CRM integration
Great for leadgen

It is easy to implement
It has data science capabilities
Reports are easy to build
Interface is user-friendly

Intuitive dashboards
Great filtering
Possibility to tag elements
Helpfull support
Automatic form tracking
User feedback surveys

Great segmentation
Good video tracking
Customizable
Easy report creation

Cons

Specific use-case
Limited data retention
Limited features

Tech support is quite basic
Difficult to share dasboards
Onboarding could be improved

Lack of insight for Iframe recordings
Funnels could be improved
You run into credit limit quite fast

Pricing can be quite steep
Tech support can be improved
Can be difficult to implement
Can be challenging to get educated

Pricing information

Starting Price

Lite	Free
Discover	€79+ p/m (billed annually)
Activate	€369+ p/m (billed annually)
Scale	€599+ p/m (billed annually)
Enterprise	On req.

Free	Free
Growth	On req.
Pro	On req.
Premier	On req.

Free	Free
Starter	€39 p/m
Growth	€129 p/m
Business	€259 p/m
Pro	€499 p/m
Enterprise	On req.

Select	On req.
Prime	On req.
Ultimate	On req.

Free trial period

14 days

Free plan

14 days

Free plan

Account Management

Trackable Items

Unlimited

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)
United States

European Economic Area (EEA)

European Economic Area (EEA)
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Leadfeeder

You

Mouseflow

Adobe Analytics

Data Freshness

1 hour

Realtime

2 hours

Data Retention

Unlimited on paid plans, 7 days on Free

12 months

25 months by default

Data Sampling

Some Audience Manager reports display results sampled data

Data Import

through integrations

Though data sources, API or data connectors

Data Export

Included on Scale, otherwise uses credits

Via CSV or API

via CSV or to third-party tools by ID push

Through data feeds, a data warehouse or FTP and SFTP

Compliance

GDPR
CCPA

GDPR
CCPA
HIPAA

GDPR
CCPA

GDPR
CCPA
HIPAA
PECR

Cookieless

Sets first-party cookies _lfa (1 year) and _lfa_consent.

Heap relies on first-party cookies

Mouseflow uses first-party cookies

Adobe uses tracking cookies

Alerts & Automation

Custom Alerts

Via Slack or email

Via web hook

Via e-mail or SMS

Email Reports

Schedule regular emails for important charts

Hourly, daily, or weekly emails

Flexible scheduled reporting

Reporting

Trend Reporting

Simple visitor trend graphs

Device Reporting

Filter by device type, OS, browser & screen resolution

Device types, OS, OS versions & mobile carriers

Funnel Reporting

With quantitative measurement of user friction & step suggestions

Simple funnel report, watch recordings from converters

Bar chart funnel report

User Flow Reporting

Sankey chart with path comparison

Fallout & Flow (Sankey chart) reports

Segmentation

Quickly identify patterns in user behavior

Segment users to filter heatmaps & recordings

Advanced segments with Segment builder & Segment manager

Cohort Reports

Churn, rolling & latency tables

Retention Reporting

Retention cohort report

Attribution Reporting

Track UTM parameters or initial referrer sources

Apply to metrics, breakdowns or compare models

Ecommerce Reporting

Easy setup with eCommerce Activation Kit

Very flexible ecommerce reporting

User Experience Features

Heatmaps

Click, movement, scroll, attention, live & geo heatmaps

Called activity map

Session Recordings

Automatically filters relevant replays

Elaborate filtering & livestream options

A/B Testing

User Feedback

Track NPS score events in surveys

Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties

Custom Metrics

Unlimited calculated metrics

Custom Reports

Automatic form tracking

Reports in Analysis workspace are customisable

Custom Events

Custom tagging of recordings

Up to 1.000 success events

Annotations

Available in Workspace

Support

Support description

You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.

Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base

The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community