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Compare Analytics Tools
Rating
4/5
5/5
5/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Specific use-case
- Limited data retention
- Limited features
- No data import
- Short free trial
- Limited features
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
14 days
30 days
Free plan
Free plan
Account Management
Trackable Items
Unlimited
50
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Adobe Analytics
You
Data Freshness
1 hour
Realtime
2 hours
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
25 months by default
12 months on FullstoryFree, paid plans not published
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
Google Analytics importer
Though data sources, API or data connectors
Browser and Server APIs, Segment and Tealium integrations
Data Export
Included on Scale, otherwise uses credits
One-click CSV export
Through data feeds, a data warehouse or FTP and SFTP
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Fathom is cookieless by default.
Adobe uses tracking cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Via e-mail or SMS
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Weekly or monthly reporting
Flexible scheduled reporting
Reporting
Trend Reporting
Metric trends
Device Reporting
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Device breakdown
Funnel Reporting
Bar chart funnel report
Funnels and conversions
User Flow Reporting
Fallout & Flow (Sankey chart) reports
Journey maps, page flows
Segmentation
Instant filters on any data point
Advanced segments with Segment builder & Segment manager
User segments
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Advanced and Enterprise
Attribution Reporting
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
By means of custom events
Very flexible ecommerce reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Called activity map
Click and scroll maps
Session Recordings
Session replay, included in FullstoryFree
A/B Testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on
Customizability
Custom Properties
Custom event and user properties
Custom Metrics
Unlimited calculated metrics
Custom calculations
Custom Reports
Reports in Analysis workspace are customisable
Dashboards, paid plans
Custom Events
Can include: name, ID & value
Up to 1.000 success events
Annotations
Available in Workspace
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community