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Rating

4/5

Summary

A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.

B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.

Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

Pros

Company insights
Easy setup
CRM integration
Great for leadgen

Great for B2B leadgen
Company insights
Simple implementation
The world's largest B2B IP address database
Ability to tag users

Starts free when client of Cloudflare
Very easy to setup
Server log additional metrics
Difficult to block for Adblockers

Cons

Specific use-case
Limited data retention
Limited features

Limited features
Cluttered interface
Crashes sometimes

Limited features
Might track high amounts of bot traffic
Limited metrics
Cannot exclude own visits

Pricing information

Starting Price

Lite	Free
Discover	€79+ p/m (billed annually)
Activate	€369+ p/m (billed annually)
Scale	€599+ p/m (billed annually)
Enterprise	On req.

Essentials	On req.
Automate	On req.

Free trial period

14 days

7 days

Free plan

Account Management

Trackable Items

Unlimited

User Seats

Unlimited

N/A

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

United Kingdom
European Economic Area (EEA)

European Economic Area (EEA)
United Kingdom
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Leadfeeder

Lead Forensics

Cloudflare Analytics

Data Freshness

1 hour

Realtime

Data Retention

Unlimited on paid plans, 7 days on Free

3 months

6 months

Data Sampling

Adaptive sampling of 1-10% on all stats

Data Import

by means of an API

Data Export

Included on Scale, otherwise uses credits

by means of an API

via CVS or JSON files or an API

Compliance

GDPR
CCPA

GDPR
CCPA

GDPR
CCPA
HIPAA
ePrivacy

Cookieless

Sets first-party cookies _lfa (1 year) and _lfa_consent.

The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.

Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts

Email Reports

Cloudflare does not feature email reports

Reporting

Trend Reporting

Device Reporting

Device type, browser & OS

Funnel Reporting

User Flow Reporting

Segmentation

Cohort Reports

Retention Reporting

Attribution Reporting

Simple referrer dimensions but no UTM tags

Ecommerce Reporting

User Experience Features

Heatmaps

Session Recordings

A/B Testing

User Feedback

Customizability

Custom Properties

Custom Metrics

Custom Reports

Custom Events

also called triggers

Cloudflare does not feature event tracking

Annotations

Support

Support description

You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.

Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.

Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community