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Rating
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
  • Company insights
  • Easy setup
  • CRM integration
  • Great for leadgen
  • Great for B2B leadgen
  • Company insights
  • Simple implementation
  • The world's largest B2B IP address database
  • Ability to tag users
  • Easy to use
  • Great tagging feature
  • Attentive support team
Cons
  • Specific use-case
  • Limited data retention
  • Limited features
  • Limited features
  • Cluttered interface
  • Crashes sometimes
  • New version can be glitchy
  • Slight learning curve for beginners

Pricing information

Starting Price
LiteFree
Discover€79+ p/m (billed annually)
Activate€369+ p/m (billed annually)
Scale€599+ p/m (billed annually)
EnterpriseOn req.
EssentialsOn req.
AutomateOn req.
Free trial period
14 days
7 days
7 days
Free plan

Account Management

Trackable Items
Unlimited
Unlimited
1 per plan but option to add 1 for €5
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United Kingdom
  • European Economic Area (EEA)
  • United States
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Leadfeeder
Lead Forensics
Lucky Orange
Pendo
Data Freshness
1 hour
Realtime
Realtime
Hourly updates
Data Retention
Unlimited on paid plans, 7 days on Free
3 months
2 months for heatmaps & recordings and 12 for other features
84 months
Data Sampling
Data Import
by means of an API
Import historical data by CSV
Data Export
Included on Scale, otherwise uses credits
by means of an API
Export feedback & reports by CSV or pull data to BI tool
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • CCPA
  • ePrivacy
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Lucky orange uses first-party cookies
Pendo uses first-party cookies

Alerts & Automation

Custom Alerts
Guide, Page & Feature alerts
Email Reports
Recieve reports in weekly emails

Reporting

Trend Reporting
Device Reporting
Funnel Reporting
User Flow Reporting
Segmentation
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referrer graph
Ecommerce Reporting

User Experience Features

Heatmaps
Session Recordings
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
also called triggers
Annotations

Support

Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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