Compare
Compare Analytics Tools
Rating
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- Specific use-case
- Limited data retention
- Limited features
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited features
- Cluttered interface
- Crashes sometimes
- Limited free plan
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
| Essentials | On req. |
| Automate | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
14 days
14 days
7 days
30 days
Account Management
Trackable Items
Unlimited
5-10+ depending on plan
Unlimited
1
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Lead Forensics
Statcounter
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
3 months
Unlimited*
Data Sampling
Data Import
GA importer included
by means of an API
Import Google keyword data
Data Export
Included on Scale, otherwise uses credits
As CSV or via API
by means of an API
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Simple Analytics is cookieless by default.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Important visitor alerts
Email Reports
Daily, weekly, monthly
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
Line up goals for simple funnel
User Flow Reporting
Simple ordered list of pages visited
Segmentation
Filter dashboard with visitor attributes
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral & UTM sources
Ecommerce Reporting
User Experience Features
Heatmaps
Session Recordings
Recordings with many filtering options
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
also called triggers
Max 5 custom tags + values per page
Annotations
Able to include links in annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Simple Analytics offers knowledgable support through phone and email.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community