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Rating
4/5
5/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
Cons
- Specific use-case
- Limited data retention
- Limited features
- No data import
- Short free trial
- Limited features
- Limited features
- Cluttered interface
- Crashes sometimes
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Essentials | On req. |
| Automate | On req. |
Free trial period
14 days
30 days
7 days
Free plan
Account Management
Trackable Items
Unlimited
50
Unlimited
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Lead Forensics
Pendo
Data Freshness
1 hour
Realtime
Realtime
Hourly updates
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
3 months
84 months
Data Sampling
Data Import
Google Analytics importer
by means of an API
Import historical data by CSV
Data Export
Included on Scale, otherwise uses credits
One-click CSV export
by means of an API
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- CCPA
- ePrivacy
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Fathom is cookieless by default.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Guide, Page & Feature alerts
Email Reports
Weekly or monthly reporting
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Segmentation
Instant filters on any data point
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Ecommerce Reporting
By means of custom events
User Experience Features
Heatmaps
Session Recordings
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
Can include: name, ID & value
also called triggers
Annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community