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Compare Analytics Tools
Rating
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Great for B2B leadgen
- Quality company insights
- Modern user interface
- Responsive support
- Easy to set up
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Specific use-case
- Limited data retention
- Limited features
- Limited features
- Pricing based on company ID's, relevant or not
- Slight learning curve
- Limited features
- Cluttered interface
- Crashes sometimes
- Not a great amount of features
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| 0-50 company ID's | $49 p/m |
| 51-100 company ID's | $69 p/m |
| 101-250 company ID's | $99 p/m |
| 251-500 company ID's | $139 p/m |
| 501-750 company ID's | $179 p/m |
| 751-1.000 company ID's | $229 p/m |
| 1.001-2.000 company ID's | $279 p/m |
| 2.001-3.000 company ID's | $349 p/m |
| 3.001-4.000 company ID's | $439 p/m |
| 4.001-5.000 company ID's | $529 p/m |
| 5.000+ company ID's | On req. |
| Essentials | On req. |
| Automate | On req. |
Free trial period
14 days
14 days
7 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
Snitcher
Lead Forensics
You
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
12 months*
3 months
Unlimited
Data Sampling
Umami does not sample data
Data Import
by means of an API
Data Export
Included on Scale, otherwise uses credits
by means of an API
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Sets one first-party cookie, snitcher_device_id (1 year).
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
for Business & Enterprise plans
Email Reports
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
also called triggers
Track everything from clicks to form submit
Annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Support via a contact form (answered by email), live chat and the help center.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community