Compare
Compare Analytics Tools
Leadfeeder
Free plan
Has, and not every other tool does:
- Data Import
Heap
Free plan
Has, and not every other tool does:
- Data Import
- Custom Alerts
- Email Reports
- Trend Reporting
- Device Reporting
- Funnel Reporting
- User Flow Reporting
- Segmentation
- Cohort Reports
- Retention Reporting
- Ecommerce Reporting
- Session Recordings
- User Feedback
- Custom Properties
- Custom Metrics
Leadinfo
From €69 per month
Has, and not every other tool does:
- Data Import
- Custom Alerts
- Email Reports
- Trend Reporting
- Session Recordings
- Custom Properties
Umami
Has, and not every other tool does:
- Data Sampling
- Cookieless
- Custom Alerts
- Trend Reporting
- Device Reporting
- Funnel Reporting
- User Flow Reporting
- Segmentation
- Ecommerce Reporting
- Session Recordings
- Custom Reports
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Specific use-case
- Limited data retention
- Limited features
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Not a great amount of features
Pricing information
Starting Price
- LiteFree
- Discover€79+ p/m (billed annually)
- Activate€369+ p/m (billed annually)
- Scale€599+ p/m (billed annually)
- EnterpriseOn req.
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
- Starter€69+ p/m
- Scale€159+ p/m
- Pro€359+ p/m
- 5.000+ company ID'sOn req.
Free trial period
14 days
Free plan
14 days
14 days
Account Management
Trackable Items
Unlimited
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
3 to unlimited, by plan
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Leadinfo
You
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
12 months
30 days
Unlimited
Data Sampling
Umami does not sample data
Data Import
Used for bulk tagging leads
Data Export
Included on Scale, otherwise uses credits
Via CSV or API
Elaborate lead export in CSV or for Linkedin
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Heap relies on first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via Slack or email
for Business & Enterprise plans
Email Reports
Schedule regular emails for important charts
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Funnel Reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Sankey chart with path comparison
User journey analysis
Segmentation
Quickly identify patterns in user behavior
Filter leads by country, channel or page
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referral widget
UTM & channel attribution
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Automatically filters relevant replays
Included from the Scale plan
Session replays
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Custom Events
Define triggers to label a lead or send them to CRM
Track everything from clicks to form submit
Annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community