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Compare Analytics Tools
Rating
4/5
5/5
5/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
Cons
- Specific use-case
- Limited data retention
- Limited features
- Integrations
- Branding method
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| On-Premise | Free |
| Cloud | €19+ p/m |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
Free trial period
14 days
21 days
14 days
30 days
Account Management
Trackable Items
Unlimited
30
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
3 to unlimited, by plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Leadinfo
You
Data Freshness
1 hour
15 minutes or more
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited and customizable
30 days
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Used for bulk tagging leads
Import from Plausible, Fathom or Google Analytics
Data Export
Included on Scale, otherwise uses credits
to CSV, XML, Json or Looker Studio or via HTTP API
Elaborate lead export in CSV or for Linkedin
via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- PECR
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Matomo offers cookieless tracking.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Pirsch Analytics does not use cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Email Reports
Detailed daily, weekly and monthly reports
Daily, weekly or monthly lead overview
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Basic funnel reporting
Analyze Funnels
User Flow Reporting
With flexible Sankey chart
Entry and exit pages
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Filter leads by country, channel or page
Extensive filtering by any metric
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Simple referral widget
Ecommerce Reporting
Possible with custom events and goals
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
Included from the Scale plan
A/B Testing
A/B Testing Platform (premium feature)
Tag-based A/B testing and segmentation
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Define your own labels
As part of custom events
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Define triggers to label a lead or send them to CRM
With additional metadata fields (key-value pairs).
Annotations
On any graph or via API
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Email support, public Discord server
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community