Compare
Compare Analytics Tools
Rating
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Easy to use
- Great tagging feature
- Attentive support team
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Specific use-case
- Limited data retention
- Limited features
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- New version can be glitchy
- Slight learning curve for beginners
- Not a great amount of features
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
Free trial period
14 days
14 days
7 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited
1 per plan but option to add 1 for €5
Unlimited
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
Leadinfo
Lucky Orange
You
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
30 days
2 months for heatmaps & recordings and 12 for other features
Unlimited
Data Sampling
Umami does not sample data
Data Import
Used for bulk tagging leads
Data Export
Included on Scale, otherwise uses credits
Elaborate lead export in CSV or for Linkedin
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Lucky orange uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
for Business & Enterprise plans
Email Reports
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Filter leads by country, channel or page
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral widget
Simple referrer graph
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Included from the Scale plan
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Custom Events
Define triggers to label a lead or send them to CRM
Track everything from clicks to form submit
Annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community