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Rating
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
  • Company insights
  • Easy setup
  • CRM integration
  • Great for leadgen
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Great for B2B leadgen
  • Quality company insights
  • Modern user interface
  • Responsive support
  • Easy to set up
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
Cons
  • Specific use-case
  • Limited data retention
  • Limited features
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Limited features
  • Pricing based on company ID's, relevant or not
  • Slight learning curve
  • Not a great amount of features

Pricing information

Starting Price
LiteFree
Discover€79+ p/m (billed annually)
Activate€369+ p/m (billed annually)
Scale€599+ p/m (billed annually)
EnterpriseOn req.
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
0-50 company ID's$49 p/m
51-100 company ID's$69 p/m
101-250 company ID's$99 p/m
251-500 company ID's$139 p/m
501-750 company ID's$179 p/m
751-1.000 company ID's$229 p/m
1.001-2.000 company ID's$279 p/m
2.001-3.000 company ID's$349 p/m
3.001-4.000 company ID's$439 p/m
4.001-5.000 company ID's$529 p/m
5.000+ company ID'sOn req.
Free trial period
14 days
14 days
14 days
14 days

Account Management

Trackable Items
Unlimited
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
Unlimited for all plans
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Leadfeeder
Leadinfo
Snitcher
You
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
30 days
12 months*
Unlimited
Data Sampling
Umami does not sample data
Data Import
Used for bulk tagging leads
Data Export
Included on Scale, otherwise uses credits
Elaborate lead export in CSV or for Linkedin
via API as JSON file
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Sets one first-party cookie, snitcher_device_id (1 year).
Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts
for Business & Enterprise plans
Email Reports
Daily, weekly or monthly lead overview

Reporting

Trend Reporting
Analyse your peak hours
Device Reporting
Funnel Reporting
User Flow Reporting
User journey analysis
Segmentation
Filter leads by country, channel or page
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral widget
UTM & channel attribution
Ecommerce Reporting
Revenue tracking

User Experience Features

Heatmaps
Session Recordings
Included from the Scale plan
Session replays
A/B Testing
User Feedback

Customizability

Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Custom Events
Define triggers to label a lead or send them to CRM
Track everything from clicks to form submit
Annotations

Support

Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support via a contact form (answered by email), live chat and the help center.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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