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Rating
4/5
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Company insights
- Session Recordings
- Geographic results
- CRM integration
Cons
- Specific use-case
- Limited data retention
- Limited features
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Free | Free |
| Enterprise | On req. |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
Free trial period
14 days
Free plan
14 days
Free plan
Account Management
Trackable Items
Unlimited
1
Unlimited
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
3 to unlimited, by plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
Mixpanel
Leadinfo
Pendo
Data Freshness
1 hour
Realtime
Realtime
Hourly updates
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
30 days
84 months
Data Sampling
Data Import
Via one-off script or Ingestion API
Used for bulk tagging leads
Import historical data by CSV
Data Export
Included on Scale, otherwise uses credits
Via raw data export API
Elaborate lead export in CSV or for Linkedin
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- CCPA
- ePrivacy
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Mixpanel relies on first-party cookies
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Guide, Page & Feature alerts
Email Reports
Same as custom alerts
Daily, weekly or monthly lead overview
Recieve reports in weekly emails
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Segmentation
Automatically find interesting segments & receive per email
Filter leads by country, channel or page
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
See Cohort analysis
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Simple referral widget
Ecommerce Reporting
Option to track purchases but no special reporting
User Experience Features
Heatmaps
Session Recordings
Included from the Scale plan
A/B Testing
Experiments
User Feedback
Customizability
Custom Properties
Define your own labels
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Change the widgets of a report
Custom Events
Combine events into a custom event
Define triggers to label a lead or send them to CRM
Annotations
Directly on the linechart in Insights
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community