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Compare Analytics Tools
Rating
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Specific use-case
- Limited data retention
- Limited features
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| FullstoryFree | Free |
| Business | On req. |
| Advanced | On req. |
| Enterprise | On req. |
Free trial period
14 days
14 days
14 days
Free plan
Account Management
Trackable Items
Unlimited
5-10+ depending on plan
Unlimited
User Seats
Unlimited
1-10+ depending on plan
3 to unlimited, by plan
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Leadinfo
You
Data Freshness
1 hour
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
30 days
12 months on FullstoryFree, paid plans not published
Data Sampling
Data Import
GA importer included
Used for bulk tagging leads
Browser and Server APIs, Segment and Tealium integrations
Data Export
Included on Scale, otherwise uses credits
As CSV or via API
Elaborate lead export in CSV or for Linkedin
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Simple Analytics is cookieless by default.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Daily, weekly, monthly
Daily, weekly or monthly lead overview
Reporting
Trend Reporting
Curved and linear trend lines
Analyse your peak hours
Metric trends
Device Reporting
Device breakdown
Funnel Reporting
Line up goals for simple funnel
Funnels and conversions
User Flow Reporting
Journey maps, page flows
Segmentation
Filter dashboard with visitor attributes
Filter leads by country, channel or page
User segments
Cohort Reports
Retention Reporting
Advanced and Enterprise
Attribution Reporting
Simple referral widget
Ecommerce Reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Click and scroll maps
Session Recordings
Included from the Scale plan
Session replay, included in FullstoryFree
A/B Testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on
Customizability
Custom Properties
Define your own labels
Custom event and user properties
Custom Metrics
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
Define triggers to label a lead or send them to CRM
Annotations
Able to include links in annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Simple Analytics offers knowledgable support through phone and email.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community