Compare
Compare Analytics Tools
Rating
4/5
5/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Comes with headline testing tool
- Dashboards are easy to read
- Reporting is in realtime
- Good referral report
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- Specific use-case
- Limited data retention
- Limited features
- Integrations
- Branding method
- Mainly designed for publishers
- Their pricing is untransparent
- Traffic sources could be improved
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| On-Premise | Free |
| Cloud | €19+ p/m |
| Basic | On req. |
| Plus | On req. |
| Premium | On req. |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
14 days
21 days
14 days
14 days
Account Management
Trackable Items
Unlimited
30
1
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United Kingdom
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Chartbeat
You
Data Freshness
1 hour
15 minutes or more
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited and customizable
13 months
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Data Export
Included on Scale, otherwise uses credits
to CSV, XML, Json or Looker Studio or via HTTP API
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Matomo offers cookieless tracking.
Uses first-party cookies by default. Cookieless mode is optional.
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Email Reports
Detailed daily, weekly and monthly reports
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Basic funnel reporting
User Flow Reporting
With flexible Sankey chart
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Cohort Reports
Analyse and segment by cohort
Based on first visit, first action, channel or custom events
Retention Reporting
CLTV Analysis
Attribution Reporting
Model comparison report
Ecommerce Reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
Headline A/B testing tool
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Annotations
On any graph or via API
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Chartbeat's support is accessible by email during regular office hours. Overall they provide extensive documentation, but their support staff is responsive and very knowledgable in case you face issues.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community