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Compare Analytics Tools
UsermavenRating
4.5/5
4/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Comes with headline testing tool
- Dashboards are easy to read
- Reporting is in realtime
- Good referral report
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Specific use-case
- Limited data retention
- Limited features
- Mainly designed for publishers
- Their pricing is untransparent
- Traffic sources could be improved
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Basic | On req. |
| Plus | On req. |
| Premium | On req. |
Free trial period
Free plan
14 days
14 days
Free plan
Account Management
Trackable Items
100
Unlimited
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Leadfeeder
Chartbeat
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
1 hour
Realtime
Realtime
Data Retention
Customizable up to 14 months
Unlimited on paid plans, 7 days on Free
13 months
Unlimited
Data Sampling
Explorations might use sampled data
Usermaven does not sample data
Data Import
Import cost, offline or user/client ID data
Google Analytics importer
Data Export
With sheets, BigQuery or API
Included on Scale, otherwise uses credits
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Uses first-party cookies by default. Cookieless mode is optional.
Cookieless tracking available
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Threshold-based alerts
Email Reports
Recurring shared reporting
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Funnel Reporting
Customisable funnel exploration
AI-powered funnel analysis
User Flow Reporting
Flexible Sankey chart exploration
User journey visualization
Segmentation
Segment creation and overlap exploration
Segments & cohorts
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Retention analysis (Business plan)
Attribution Reporting
Attribution models comparison
Multi-touch attribution with 7 models
Ecommerce Reporting
Extensive e-commerce reports
Revenue attribution
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
A/B Testing
Headline A/B testing tool
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom properties
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Custom dashboards
Custom Events
25 parameters per event
Auto-captured events
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Chartbeat's support is accessible by email during regular office hours. Overall they provide extensive documentation, but their support staff is responsive and very knowledgable in case you face issues.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community