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Compare Analytics Tools
Rating
4/5
4/5
5/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
Cons
- Specific use-case
- Limited data retention
- Limited features
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
Free trial period
14 days
Free plan
30 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
1
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
Hotjar
You
Data Freshness
1 hour
30 minutes
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
12 months
Unlimited
Data Sampling
Data Import
Send user data to Hotjar to enhance analysis
Import from Plausible, Fathom or Google Analytics
Data Export
Included on Scale, otherwise uses credits
Export recording meta data
via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- PECR
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Hotjar relies on first-party cookies.
Pirsch Analytics does not use cookies
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Email Reports
e.g. daily survey responses reports
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Discover why users drop off
Analyze Funnels
User Flow Reporting
Entry and exit pages
Segmentation
Create custom filters for recordings
Extensive filtering by any metric
Cohort Reports
Retention Reporting
Attribution Reporting
Ecommerce Reporting
Possible with custom events and goals
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
Tag-based A/B testing and segmentation
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
As part of custom events
Custom Metrics
Custom Reports
Custom Events
Track and filter sessions & heatmaps
With additional metadata fields (key-value pairs).
Annotations
Hotjar does not have annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Email support, public Discord server
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
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