Compare
Compare Analytics Tools
Leadfeeder
Free plan
Has, and not every other tool does:
- Attribution Reporting
Woopra
From $999 p/m
Has, and not every other tool does:
- Data Sampling
- Custom Alerts
- Email Reports
- Trend Reporting
- Device Reporting
- Funnel Reporting
- User Flow Reporting
- Segmentation
- Cohort Reports
- Retention Reporting
- Attribution Reporting
- Ecommerce Reporting
- Custom Metrics
- Custom Reports
- Annotations
Amplitude
Free plan
Has, and not every other tool does:
- Email Reports
- Trend Reporting
- Device Reporting
- Funnel Reporting
- User Flow Reporting
- Segmentation
- Retention Reporting
- Attribution Reporting
- Ecommerce Reporting
- Heatmaps
- Session Recordings
- A/B Testing
- User Feedback
- Custom Properties
- Custom Metrics
- Custom Reports
- Annotations
Hotjar
Free plan
Has, and not every other tool does:
- Custom Alerts
- Email Reports
- Trend Reporting
- Device Reporting
- Funnel Reporting
- Segmentation
- Heatmaps
- Session Recordings
- User Feedback
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
Cons
- Specific use-case
- Limited data retention
- Limited features
- Customisability
- Limited free version
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
Pricing information
Starting Price
- LiteFree
- Discover€79+ p/m (billed annually)
- Activate€369+ p/m (billed annually)
- Scale€599+ p/m (billed annually)
- EnterpriseOn req.
- Pro$999+ p/m
- EnterpriseOn req.
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- BasicFree
- Plus$49+ p/m
- BusinessOn req.
- ScaleOn req.
Free trial period
14 days
14 days
Free plan
Free plan
Account Management
Trackable Items
Unlimited
1
Unlimited
Unlimited
User Seats
Unlimited
50+
Unlimited for all plans
1
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
Woopra
You
Hotjar
Data Freshness
1 hour
Realtime
Realtime
30 minutes
Data Retention
Unlimited on paid plans, 7 days on Free
24 months
Unlimited
12 months
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
Via SDK, API, GCS, AWS & more
Send user data to Hotjar to enhance analysis
Data Export
Included on Scale, otherwise uses credits
Export raw daily visit data via API
To GCS, BigQuery, Redshift & more
Export recording meta data
Compliance
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Woopra relies on first-party cookies.
Amplitude relies on first-party cookies.
Hotjar relies on first-party cookies.
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
in the interface, via e-mail or Slack
Email Reports
Subscribe to dashboard for daily reports
e.g. daily survey responses reports
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
See on which device the user was
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Discover why users drop off
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Standard & reverse Sankey charts
Segmentation
Create dynamic segments based on any combination of criteria
Create custom filters for recordings
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Retention Analysis and Lifecycle charts
Attribution Reporting
Ecommerce Reporting
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
Unlimited
Session Recordings
Session Replay
Record all interaction with your site
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
No A/B testing tool only integrations
User Feedback
Guides and Surveys
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Metrics
Available from the pro plan
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Via HTTP API or Javascript API
Create a custom event from existing events
Track and filter sessions & heatmaps
Annotations
Hotjar does not have annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Woopra offers support by phone, email, and an extensive knowledge base.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community