Compare
Compare Analytics Tools
Rating
4/5
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
Cons
- Specific use-case
- Limited data retention
- Limited features
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited features due to cookieless
- Not very customisable
- No free version
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Free | Free |
| Enterprise | On req. |
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
Free trial period
14 days
Free plan
14 days
Account Management
Trackable Items
Unlimited
1
5-10+ depending on plan
User Seats
Unlimited
Unlimited
1-10+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
Mixpanel
You
Data Freshness
1 hour
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
Unlimited
Data Sampling
Data Import
Via one-off script or Ingestion API
GA importer included
Data Export
Included on Scale, otherwise uses credits
Via raw data export API
As CSV or via API
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- ePrivacy
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Mixpanel relies on first-party cookies
Simple Analytics is cookieless by default.
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Email Reports
Same as custom alerts
Daily, weekly, monthly
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Line up goals for simple funnel
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Segmentation
Automatically find interesting segments & receive per email
Filter dashboard with visitor attributes
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Option to track purchases but no special reporting
User Experience Features
Heatmaps
Session Recordings
A/B Testing
Experiments
User Feedback
Customizability
Custom Properties
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Combine events into a custom event
Annotations
Directly on the linechart in Insights
Able to include links in annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Simple Analytics offers knowledgable support through phone and email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
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