Compare
Compare Analytics Tools
Leadfeeder
Free plan
No feature only Leadfeeder has.
Matomo Analytics
Free plan
Only Matomo Analytics has:
- Data Sampling
- Heatmaps
- A/B Testing
- Custom Reports
- Annotations
Heap
Free plan
Only Heap has:
- User Feedback
Plausible Analytics
From $9 p/m
No feature only Plausible Analytics has.
Leadfeeder
Matomo Analytics
Plausible AnalyticsSummary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
Cons
- Specific use-case
- Limited data retention
- Limited features
- Integrations
- Branding method
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features
- No audience reporting features
Pricing information
Starting Price
- LiteFree
- Discover€79+ p/m (billed annually)
- Activate€369+ p/m (billed annually)
- Scale€599+ p/m (billed annually)
- EnterpriseOn req.
- On-PremiseFree
- Cloud€19+ p/m
- FreeFree
- GrowthOn req.
- ProOn req.
- PremierOn req.
- 10k page views$9 p/m
- 100k page views$19 p/m
- 200k page views$29 p/m
- 500k page views$49 p/m
- 1M page views$69 p/m
- 2M page views$89 p/m
- 5M page views$129 p/m
- 10M page views$169 p/m
- EnterpriseOn req.
Free trial period
14 days
21 days
Free plan
30 days
Account Management
Trackable Items
Unlimited
30
1
1-10+ depending on plan
User Seats
Unlimited
Unlimited
Unlimited
1-10+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
You
You
Data Freshness
1 hour
15 minutes or more
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited and customizable
12 months
3-5+ years depending on plan
Data Sampling
Matomo doesn’t use data sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Import Google Analytics data, search keywords & server logs
e.g. import GA data
Data Export
Included on Scale, otherwise uses credits
to CSV, XML, Json or Looker Studio or via HTTP API
Via CSV or API
Export your data to CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- PECR
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Matomo offers cookieless tracking.
Heap relies on first-party cookies
Plausible is cookieless by default.
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Via Slack or email
Traffic spike notifications through Slack or email
Email Reports
Detailed daily, weekly and monthly reports
Schedule regular emails for important charts
Weekly or monthly email reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Basic funnel reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
With flexible Sankey chart
Sankey chart with path comparison
Basic reporting by looking at Entry & Exit pages
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Quickly identify patterns in user behavior
Use filters to segment your audience
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Track UTM parameters or initial referrer sources
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Ecommerce revenue tracking
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
Automatically filters relevant replays
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Flexible report design
Custom Events
By means of adding CSS classes
Annotations
On any graph or via API
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
LeadfeederMatomo AnalyticsPlausible Analytics