Compare
Compare Analytics Tools
Rating
4/5
5/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
Cons
- Specific use-case
- Limited data retention
- Limited features
- Integrations
- Branding method
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| On-Premise | Free |
| Cloud | €19+ p/m |
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
Free trial period
14 days
21 days
Free plan
Free plan
Account Management
Trackable Items
Unlimited
30
Unlimited
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
Unlimited for all plans
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
You
Pendo
Data Freshness
1 hour
15 minutes or more
Realtime
Hourly updates
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited and customizable
Unlimited
84 months
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Via SDK, API, GCS, AWS & more
Import historical data by CSV
Data Export
Included on Scale, otherwise uses credits
to CSV, XML, Json or Looker Studio or via HTTP API
To GCS, BigQuery, Redshift & more
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- CCPA
- ePrivacy
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Matomo offers cookieless tracking.
Amplitude relies on first-party cookies.
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Guide, Page & Feature alerts
Email Reports
Detailed daily, weekly and monthly reports
Subscribe to dashboard for daily reports
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Basic funnel reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
With flexible Sankey chart
Standard & reverse Sankey charts
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Retention Analysis and Lifecycle charts
See Cohort analysis
Attribution Reporting
Model comparison report
Ecommerce Reporting
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
Session Replay
A/B Testing
A/B Testing Platform (premium feature)
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Flexible report design
Change the widgets of a report
Custom Events
Create a custom event from existing events
Annotations
On any graph or via API
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community